Group Corporate Social Responsibility

Our CSR Projects

Heritage

Genus has a sincere approach in protecting the culture and heritage of our country through earnest initiatives on art and culture. Having this approach, Genus has supported ‘International Society for Krishna Consciousness (“ISCKON”)’ Jaipur, Rajasthan for its various cultural activities and projects of protection of national heritage. Genus has also supported the ISCKON for its project of promotion & development of Traditional Tikri Mirror Art in the ISKCON’s Glory of Rajasthan Cultural Centre, Jaipur Branch.

Animal Welfare

Animal welfare, especially of cows is very important for consumers, farmers, the veterinary profession and the government, as a criterion for ensuring acceptable standards and conditions of food production. Cow has a special place in Indian society and Hindu religion. Cow also contributes to the health environment. Cow urine and cow dung is used for different purpose in their daily life and medical activities. Recognizing this, Genus since inception has been contributing a portion of its income to ‘Rajaldesar Gaushala’, Rajaldesar (Rajasthan), which provides protective shelters for cows. Here, cows are cared warmly and fed with healthy stapple. It provides favorable environment and proper medical facilities to ill cows. During the year under review, Genus has also supported the ‘Radha Govind Seva Mission’ and ‘Shri Pinjra Pole Gaushala’, Jaipur, for the cow welfare activities.

Healthcare

Healthcare is important for a nation as a healthy nation they say is a wealthy nation. Genus strongly promotes and supports the drugless disciplines of alternative systems of medicine – ‘Naturopathy’ and ‘Ayurveda’. In line with this, Genus continued to support the ‘Baldev Agarwal Naturopathy Center, Moradabad’ which is formed to deliver naturopathy medical services for healthy life to every class of people at subsidized rates. This center has the facility of all naturopathy and panchakarma treatments like hydro therapy, mud therapy, sun therapy, physiotherapy, yoga, pranayama & other panchakarma treatment. It primarily emphasis the powerful nature of the human body’s natural homeostatic processes and targets the origins of disease, and prevents future illnesses, ensuring the long-term well-being of their patients.

Education

The company believes that education is most important for a country to grow fundamentally. It plays a vital role in the overall growth of a society. We feel that our education system should be skill-oriented and also cope with the advancement of science & technology. Technical education is required to meet the increasing demands of expanding society and industry. Taking above, Genus has taken a number of initiatives to not only impart primary education to the underprivileged children but also provide technical & skill-oriented education to youth and deprived class of people with a view to generating skilled and advanced human resources. Genus, through ‘Phoosraj Todi Technical Training Institute’, Churu, Rajasthan’ has provided technical education to needy youth and other deprived classes of people. Besides this, the company has partnered to carry out ‘Ekal Vidyalaya Movement’ by ‘Friends of Tribals Society, Jaipur’. Under this movement, in addition to providing education, Ekal education caters to spreading awareness on health and hygiene, empowerment, rural skills, organic farming and ethical and moral values in tribal and other deprived children of rural areas. The company has also supported Agrawal Shiksha Samiti, Jaipur (Rajasthan) in providing education to poor and needy students free of cost. Genus has also contributed to the school and colleges fees of poor and needy students in the local area.

Environmental Sustainability

New Energy Sources

New Energy Sources : As more and more trees and forests are imprudently being cleared away each day to give way to fulfill the needs of industries, housing colonies and hotels & motels, the issue of ecological imbalance is becoming a cause for concern. However, with a view to maintain the balance of nature, Genus Group forwarded their step for plantation of trees and creating basic awareness around us related to importance of green environment and ecological balance in our life.

Tree Plantation

Tree plantation: As more and more trees and forests are imprudently being cleared away each day to give way to fulfill the needs of industries, housing colonies and hotels & motels, the issue of ecological imbalance is becoming a cause for concern. However, with a view to maintaining the balance of nature, Genus Group forwarded their step for plantation of trees and creating basic awareness around us related to the importance of green environment and ecological balance in our life.